Putting together a high-end networking event is certainly not for the faint of heart. It requires extensive planning in order to meet the requirements and luxuries of such event. It represents a struggle that can be overcome by applying the correct strategies. You can always hire the top marketing agencies Vancouver to help you get through it all and guarantee you success in your event. The truth is that marketing a networking event will require the same strategies required to promote any other event. The difference lies on the passion with which you want your event to go big and how much time, effort, and money you are willing to invest.
Social media remains as a powerful tool to market products and services. One of the reasons it has been so successful is that it is free and targeted at some point. But relying on social media alone will not reap you the expected results. One simple tweet or FB post (or many others) might be a shout to a cliff with no echo. You should ask yourself, how to make this campaign sound like it comes from a brand that is seriously committed to making this event a great one. You can start by making important connections yourself with people that represent potential networkers for the future. LinkedIn is a good starting point to connect with groups and people and to hear what they are doing.
It is important for leads to see you as a trusting brand. If your event is the first of a kind for you, you might need to make an extra effort to build this trust. Since this is a high-end event you are holding, the type of marketing strategy you are using will be a starting point on telling potential attendees the benefits of attending your event are. Make a budget on what it is that you are going to do and where are you going to make your strongest investment.
Videos are visually powerful and effective. Once again, the quality of the production of your video and the outcome will be a major factor in the influence of such medium. Making a video is only a part of a visual campaign that needs strategic planning and enforcement. Once you have established the kind of audience you want to reach with your video, create a story in the most creative way possible. If it helps, think of the first fifteen seconds of publicity before a YouTube video plays. Do you want to watch this advertising video or will you skip it after 5 seconds? The level of engagement of your production will determine this. Tell the story about how your event will help your attendees acquire the connections they need for their businesses and entrepenourships. Deliver the message on how the event will benefit them as well as how they will benefit the event. People like to be recognized and appreciated.
This applies to all your content through media. Either you event is a business exhibition or a networking breakfast, the content behind the purpose of the event is pretty important and you need to promote it creatively. Pull out your best writing skills and produce content for your event that will keep attendees informed and focused on what they came for.
The above are only a few ways to market your networking event. Take a leap forward and hire advertising companies Vancouver to help you get where you want to.