How to Market High End Networking Events

Putting together a high-end networking event is certainly not for the faint of heart.  It requires extensive planning in order to meet the requirements and luxuries of such event.  It represents a struggle that can be overcome by applying the correct strategies.  You can always hire the top marketing agencies Vancouver to help you get through it all and guarantee you success in your event.  The truth is that marketing a networking event will require the same strategies required to promote any other event.  The difference lies on the passion with which you want your event to go big and how much time, effort, and money you are willing to invest.

Social media

Social media remains as a powerful tool to market products and services.  One of the reasons it has been so successful is that it is free and targeted at some point.  But relying on social media alone will not reap you the expected results. One simple tweet or FB post (or many others) might be a shout to a cliff with no echo.  You should ask yourself, how to make this campaign sound like it comes from a brand that is seriously committed to making this event a great one.   You can start by making important connections yourself with people that represent potential networkers for the future.  LinkedIn is a good starting point to connect with groups and people and to hear what they are doing.

Brand building

It is important for leads to see you as a trusting brand.  If your event is the first of a kind for you, you might need to make an extra effort to build this trust.  Since this is a high-end event you are holding,  the type of marketing strategy you are using will be a starting point on telling potential attendees the benefits of attending your event are.  Make a budget on what it is that you are going to do and where are you going to make your strongest investment.


Videos are visually powerful and effective.  Once again, the quality of the production of your video and the outcome will be a major factor in the influence of such medium.  Making a video is only a part of a visual campaign that needs strategic planning and enforcement.  Once you have established the kind of audience you want to reach with your video, create a story in the most creative way possible.  If it helps, think of the first fifteen seconds of publicity before a YouTube video plays.  Do you want to watch this advertising video or will you skip it after 5 seconds?  The level of engagement of your production will determine this.  Tell the story about how your event will help your attendees acquire the connections they need for their businesses and entrepenourships.  Deliver the message on how the event will benefit them as well as how they will benefit the event.  People like to be recognized and appreciated.

Killer content

This applies to all your content through media.  Either you event is a business exhibition or a networking breakfast, the content behind the purpose of the event is pretty important and you need to promote it creatively.  Pull out your best writing skills and produce content for your event that will keep attendees informed and focused on what they came for.


The above are only a few ways to market your networking event.   Take a leap forward and hire advertising companies Vancouver to help you get where you want to.

A Clean Event Space Is Important To Guests

If there’s one thing that makes any event more memorable, it’s how entirely the event space looks. Depending on the theme, guests are often mesmerized about what they saw the first time that they stepped into the place. Their first impression is what always matters.

Regardless of the theme, design and style of the event, whether it’s for birthdays, wedding and anniversaries, keeping the entire event are neat and clean at all times is necessary.  A clean event space is the most important factor that makes guest enjoy and have a good time.


The Cleaning Process

Event space cleaning can be a tiring job to do. No wonder that many event organizers would have to hire some event cleaners in Yorkville to the just the cleaning alone, before and after the event. One part of making the event space more attractive for guests is keeping the whole area clean.

Cleaning before the event is more of keeping the area clean and organized. It’s how you position all the equipment and stuff, making the entire space pleasing to the eyes. You also have to think about the utensils that you let the guests’ use. A single dirty thing they see will make a big impact to the place’s overall cleanliness and sanitation.

During the event, it is also necessary that you assign some people to keep an eye on scatters. It would be a great idea if you can have some people to take care of maintaining the cleanliness of the area, picking up trashes and wastes that can be a sore to the other guest’s eyes.

A Clean Event Space

It’s not a mystery why clean event spaces are important. Who would want a dirty and messy event anyway? For some reason, however, keeping the area entirely clean until the event is done is not that easy. The most crucial parts are during and after the eating period. You’ll see trashes everywhere, leftovers lying on tables, cups, napkins and all.

You can never oblige all the guests to keep the area mess-free or have them throw their own trashes.  You have to find a way to still keep the event space clean. You can always have someone to collect and gather all the trashes around. That all will depend on how organize your cleaning team.

Give Them a Memorable Event

Once in our lives, we have been in a worse event that we wish we never went there in the first place. And that’s the challenge that most event organizers would have to beat. It would be a fulfilling feeling if you can give your guests the most memorable event. It’s something that they can probably treasure as long as they live.

Always remember, first impression always last. Thus, keeping the event space clean and very pleasing to the eyes is important. It will give the guests the best impression that they don’t forget. Thus, when planning out an event, make sure to put a good priority in keeping the entire area clean and well-organized. And give your guest the best event experience ever!

Keys to Running a Successful Business Events

Planning a successful business event is beneficial to your business development. They are a great way to deepen your connections to other businesses, to your current customers and your employees, staffs and partners. If you did it right, you can greatly impact people from just interacting to you via Facebook to reading newsletters up to actually coming to your store. In order to make sure that you can craft a successful event, you must understand the recipe for a successful event. Let’s have a look.

A Clear Goal

You must have a clear goal when planning an event. What would you like to get out of your event and what would the attendees get on the event? One example goal is a retail store opening event that plans to increase foot traffic to their store. As for the customers, what would they get? A discount, prize, giveaways or other exclusive information and benefits can be a good thing to give to those who will be attending.

Setting a Target Audience

Before sending out invites, decide what kind of audience you will be targeting. If you get your target audience right, then all other details of the event will follow such as the format of the event, the content, prizes, location and more. By choosing the correct target audience, you will be able to focus on a specific goal rather than trying to hit a broad aspect.

Sending a Personalized Invitation

When you send invitations via email or letter, make sure that you address them by their name. For example, do not address them like “Dear”. It would sound better if you are going to salute them using their first name like “Dear Mark”.

Pick the Right Date and Time

Choosing the right date and time is crucial for your business event to be as populated as it can. Don’t schedule events on holidays or even on dates that are too close. Also, make sure to avoid planning an event on popular vacation times. It’s also important to check whether your attendees might have something to attend to.

Create Flexible Changes in Size, Location and Other Things

As you go further in your event planning process, you might need to change some things like the size of the event, the location, the date or the time from your original goal. Make sure that your changes are reasonable and immediately notify those who have received an invitation about the changes.


As we create a business event, we may have to do a lot of things. However, making sure that all of those things are done right will yield a better result that can ultimately lead to your success and profit goals.

Choosing the Right Event Company

If you are thinking of holding a company party, meeting, or any kind of event, then you are aware that there are many things are involved. If you do not want to go into the trouble of preparing for an event, then you might want to find an event company to plan everything for you and the only trouble you’ll do is what to present during the event. The importance of partnering with the right event company is what most companies planning an event often forget. Choosing the right event company can greatly help in making your event a success. So, if you are looking for tips on choosing the right event company, then you are on the right place.


Make sure that the event company is experienced. If you are researching online, having a professionally looking website doesn’t make a person or company professional. The important part of it is the portfolio and make sure that the portfolio is true and/or accurate. Take a look at it and try to ask them for solid examples of work they’ve accomplished. If they can’t provide anything, then avoid them.


There are event companies that specialize in a certain event. There’s no company that is perfect in setting up any kind of event. Try looking for a company that specializes in the kind of event that you need. Not only they are most experienced in setting up events like yours, you can be sure that they can produce the highest results.


You can go to college and study event management nowadays. If you will be looking for a lawyer, then you’d look for someone who graduated with a degree in it. Make sure to check that your event management company has any staff that studied in the area.


You can find testimonials on most websites that offers any kind of services nowadays, but that doesn’t mean that they are just as good as the testimonials on their website says. If you can notice it, most of the testimonials are always positive. A true testimonial can be directed towards the reviewer, but if not, then try asking the company if you can contact the person in the said testimonial to verify the truth.


Make sure that your event management company offers insurance. If there happens to be an accident where you hired an event management company that offers inflatable attraction, but that said attraction is not covered for the insurance, then you’ll be on trouble, mate.


Those are just some of the important things to consider when you want to hire an event company. Make sure that you’ve thoroughly chosen your event company because failure in doing so can be problematic.